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How to drive engagement with Twilert blogpost image

How to drive engagement with Twilert

With hundreds of social media channels now available, business users just don’t have the time or budget to apply due care and attention to each one. The importance of ROI is higher than ever and companies cannot afford to spend time on a channel that isn’t driving engagement for their brand.

Twilert is great for monitoring mentions and keyword searches on Twitter, but did you know you can also use it alongside engagement hacks to really drive customers towards your brand? See below for our simple, insider tips.

 

1. Learn from influencers

No one (ethically), gains a large Twitter following without good reason, so by listening to influencers in your field you can soon find inspiration and tips on how to increase your own following. You can easily track a certain user account by setting up Twilerts with the use of search operators such as from:user, to:user and mentioning @user . This will give you insight into particularly ‘active’ Twitter users in your industry and by tracking retweets and favourites you can see how ‘sticky’ their content actually is. Use the learnings to build your own campaign and you’ll soon be on your way to reaching a similar level of follower engagement.

 

2. Respond quickly

According to this study, 53% of Twitter users expect a response from a tweet to a brand within an hour. Twilert gives you the flexibility to choose how often or when you receive your Twilerts but it’s good to choose an hourly or ‘realtime’ alert for specific brand mentions. Even if the sentiment of some mentions is negative, a quick and efficient reply goes a long way to saving your relationship with that client and shows you are engaged with your customers.

 

3. Track competitors

Analysing competitor activity is a key part of your Twitter monitoring plan and Twilert can do this for you, saving time and energy that is best spent elsewhere. As well as creating alerts for username queries, as mentioned in point 1, this is where our sentiment analysis search tools come in really handy. By adding :) (positive) and :( (negative) symbols to a username search you can see what type of feedback your competitors are getting. Use this to leverage your own customer service skills and win loyalty – is there anyone you could help or give advice to?

 

4. Leverage search history

An important time-saving hack for raising engagement is to work out who the biggest influencers are in your network. Twilert saves your alert results, giving you a comprehensive overview of everyone who’s historically connected with your brand or mentioned related keywords. Look out for highly-engaged individuals who regularly share your content or refer you to other Twitter users. Categorise them into gold, silver or bronze customers and reward them or return the favour as often as their level of engagement merits.

 

5. Use unique keywords

With Twilert you can track keywords and hashtags, giving you instant access to the level of engagement you have had with a campaign. In this instance, the more unique you can make your hashtags the better. Twilert provides you with the option to exclude certain users or keywords from your results by adding the ‘-’ operator, but the more unique you can make your campaigns, the less effort it will take to refine your results. Commonly used hashtags such as ‘#BOGOFF’ and ‘#shoutout’’ are too generic and will pull hundreds of irrelevant results. A unique hashtag or keyword will stick in the mind of users and ensure that potential customers are referred to your brand and your brand only.

 

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How to build a social media listening plan for Twitter

How to Build a Social Media Listening Plan for Twitter

A recent study showed that one of the top reported reasons (63%) that people follow SMEs on Twitter is to show support for their business. Similarly, Twitter is often the first channel consumers turn to in order to vent frustration about a service or product. Unfortunately, due to the pace Twitter moves at, it can be impossible to keep up with every single update or mention which could leave your brand open to missing important praise, or complaints, from your followers.

 Below are five tips that will help your organisation to build a top social media listening plan for Twitter, ensuring that you never miss a mention again.

 

 1. Define your Twitter objectives

This may seem old hat, but the first step of any social media or Twitter plan is to work out what you aim to gain from using the network. Choose objectives that resonate with the overall needs of your business and it will quickly become apparent how often and when you should be listening. Some examples of objectives that you may want to focus on are

-  To increase brand awareness and become known as a market leader for X/Y/Z

-  To find customer ‘pain spots’ that will inspire your marketing strategy

-  To provide a personal level of customer service

-  To connect with users who may not be aware of your products

-  To network with influencers in your industry

 

2. Clarify monitoring responsibility

Many companies have a strong Twitter presence until a key staff member goes on holiday. Sound familiar? If so, you need to reaffirm responsibility for your Twitter plan and select tools that will help you to monitor the channel at all times. It is relatively easy to pick up on those users who are mentioning your brand directly but what about those who are misspelling your handle?

Our web app Twilert monitors keywords or brand names in Twitter and sends you daily, weekly or hourly emails, showing you every mention or comment relating to the selected keywords. This type of tool allows you to respond to users in real time and prompts you to reply to every mention.

 

3. Listen intuitively

As well as being an active Twitter participant, it is just as important to spend time listening to the needs of your target audience. By tuning in to conversations through hashtags and search operators, you can build strong personas for your audience, helping you to fine-tune the content you post. This is also a great way to find customer ‘pain spots’ which you may be able to help fix. This will show how intune you are with your audience and how great your customer service skills are!

Example: Flow, the ‘missing Instagram app for iPad’, uses Twilert to identify users who are searching “no instagram ipad app” to find an Instagram app for iPad. Once the search returns a result, Flow connects directly with the user to offer their app as a solution. The user finds what they are looking for and Flow gains a new customer, a win-win situation!

 

 4. Seek out influencers

Monitoring the feeds of key influencers from your industry should make up part of your social media listening plan for Twitter. These are the people who can extend your message to other potential customers and followers. To identify the influencers you should be monitoring, look at key industry figures who may have websites or blogs that you follow. One easy way to distinguish their tweets from the rest of your timeline is to collate Lists, a feature offered by Twitter, that segments users by category or interest. By keeping track of the posts influencers publish and the audiences they connect with, you can gain great insight into the content that sticks with your target audience.

 

5. Monitor the competition

As well as focusing on your own social media strategy it is also important to keep an ear on your competitors to see exactly what you are up against. This doesn’t mean fretting every time their follower count overtakes yours, but be aware of the techniques and channels they are using to reach your audience and work out how you can stand out to keep your market share of followers.

 

Did we miss any of your top tips for building a social media listening plan for Twitter? We love hearing from you, so leave us a comment below.

 

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Twilert Agency Plan Explained

The Twilert Agency Plan Explained

Are you monitoring twitter on behalf of your clients or across multiple teams? If so the Twilert Agency Plan is probably the best solution for you.

 

Here are the key features:

 

Team

The agency package allows you to share administration of your Twilert account with multiple users. Invited team members will be able to fully manage their twilerts from a central account.

 

Groups

You’ll be able to create delivery groups of email addresses you want to receive email alerts. A very handy way to share monitoring results with your team and clients!

 

Twitter Searches

This plan includes up to 300 different twilerts, which means you can define 300 different twitter search queries. If you need more, just ask and we will be happy to work something out.

 

Realtime Alerts

Optionally, you can get alerted within moments of a relevant tweet being posted on twitter. This allows for immediate reaction from your team and will help you provide great customer service to your users.

 

Searchable History

This is an online archive of all your results. It enables you to get a full overview of your results that you quickly over. Existing users appreciate this feature and use it as their twitter time machine.

 

RSS and JSON Feeds

If you would like other ways of digesting your results Twilert will also publish them in RSS and JSON format so you can use your favourite reader or work with a web developer to embed your twitlert results into your website or intranet. Another handy way of sharing results with employees or customers.

 

Price

The price for the agency plan is $97 per month or save 15% and pay $990 per annum.

 

We are working hard to introduce more new features such as integrating social influence scores and improving geo location targeting. We would also love to hear your feedback if you have thoughts on how we can improve the product.

Any questions left unanswered? Please feel free to contact us at support@twilert.com or via Twitter @twilert anytime. We can’t wait to find your tweet in our alert email tonight!

 

Twitter Monitoring with Twilert

Twitter Search Lead Generation Image

How to Optimise Your Twitter Search for Lead Generation

Twitter is a very powerful social media platform with a lot of potential. You can use it for more than just information sharing and customer service. It is the perfect tool for business development and finding new customers. A recent study by All Twitter found that 82% of all leads generated through social media platforms are referred from Twitter. Here’s how you can use Twilert to optimise your twitter search for lead generation:

 

Track Hashtags

Tracking Twitter hashtags gives you an idea of what topics are trending in your industry. It enables you to follow relevant conversations and identify potential clients and thought leaders. After you have listened for a while and got to know the participants’ conversational style and rules, you join in the discussion, share relevant information and establish yourself as a friendly expert. This is an ongoing process that requires time, but will pay off. Users will think of you in the situation of a need and will eventually turn into customers.

 

BUT: Don’t make the mistake to think it is enough to determine one relevant hashtag and rest on your laurels. Trends change quickly and you have to be flexible to keep up.

 

Don’t assume, test

When it comes to lead generation via social media people come up with various assumptions. Some are sure it doesn’t work for their business, others are certain they know exactly what potential customers want. The safest assumption is that all your assumptions are wrong. Instead, you should try and test. By now you know that Twilert enables you to search for more than just @mentions of your company name. Test different search operators and find the search terms that best suit your needs.

 

Optimise for Location

If you have determined trending industry topics and relevant search terms, you are ready for the next step: location based search. This is a key factor in the twitter lead generation process. The location filter can lead you to your exact target group.

 

Best practice example

Say, you’re a real estate agent in Bristol. You found out that the hashtag #estateagent is used by sellers rather than buyers. People who look for a new property seem to use #buyhome more often. Furthermore you learned that your twitter target audience uses the words ‘property’ and ‘to buy’ in their tweets. An effective twitter search query could look like this:

 

property “to buy” OR #buyhome near:”Bristol” within:30km

 

Find out what users Complain about and Ask for

You can also go one step further and add a tad more strategy to your twitter search. For example, you could search for users who are unhappy with the services of a competitor, e.g.

 

“ABC Real Estate” :( near:”Bristol” within:30km

 

Also, you could directly address users who have questions about properties, e.g.

 

search new house ? near:”Bristol” within:30km

 

would trigger results such as ‘My wife and I are searching for a new house in Bristol. Any tips?’. Et voilà, there’s your new business opportunity.

 

Save tweets with Potential for Future Business Opportunities

Your search results might contain relevant tweets that you can’t serve at this moment in time. However, you might feel this will change and want to store the result for future business. Our Twilert History helps you archive your search results online. That’s pretty handy, considering you don’t have to look through all your emails, but have them saved in one place.

 

You see, twitter search can be a successful lead generation method if used cleverly. Have you ever used Twilert to find new customers? We’d be happy to learn what measures proved effective for your business.

 

Lead Generation with Twitter Search and Twilert