Twitter is a very powerful social media platform with a lot of potential. You can use it for more than just information sharing and customer service. It is the perfect tool for business development and finding new customers. A recent study by All Twitter found that 82% of all leads generated through social media platforms are referred from Twitter. Here’s how you can use Twilert to optimise your twitter search for lead generation:
Tracking Twitter hashtags gives you an idea of what topics are trending in your industry. It enables you to follow relevant conversations and identify potential clients and thought leaders. After you have listened for a while and got to know the participants’ conversational style and rules, you join in the discussion, share relevant information and establish yourself as a friendly expert. This is an ongoing process that requires time, but will pay off. Users will think of you in the situation of a need and will eventually turn into customers.
BUT: Don’t make the mistake to think it is enough to determine one relevant hashtag and rest on your laurels. Trends change quickly and you have to be flexible to keep up.
Don’t assume, test
When it comes to lead generation via social media people come up with various assumptions. Some are sure it doesn’t work for their business, others are certain they know exactly what potential customers want. The safest assumption is that all your assumptions are wrong. Instead, you should try and test. By now you know that Twilert enables you to search for more than just @mentions of your company name. Test different search operators and find the search terms that best suit your needs.
Optimise for Location
If you have determined trending industry topics and relevant search terms, you are ready for the next step: location based search. This is a key factor in the twitter lead generation process. The location filter can lead you to your exact target group.
Best practice example
Say, you’re a real estate agent in Bristol. You found out that the hashtag #estateagent is used by sellers rather than buyers. People who look for a new property seem to use #buyhome more often. Furthermore you learned that your twitter target audience uses the words ‘property’ and ‘to buy’ in their tweets. An effective twitter search query could look like this:
property “to buy” OR #buyhome near:”Bristol” within:30km
Find out what users Complain about and Ask for
You can also go one step further and add a tad more strategy to your twitter search. For example, you could search for users who are unhappy with the services of a competitor, e.g.
“ABC Real Estate” :( near:”Bristol” within:30km
Also, you could directly address users who have questions about properties, e.g.
search new house ? near:”Bristol” within:30km
would trigger results such as ‘My wife and I are searching for a new house in Bristol. Any tips?’. Et voilà, there’s your new business opportunity.
Save tweets with Potential for Future Business Opportunities
Your search results might contain relevant tweets that you can’t serve at this moment in time. However, you might feel this will change and want to store the result for future business. Our Twilert History helps you archive your search results online. That’s pretty handy, considering you don’t have to look through all your emails, but have them saved in one place.
You see, twitter search can be a successful lead generation method if used cleverly. Have you ever used Twilert to find new customers? We’d be happy to learn what measures proved effective for your business.