Twitter analytics

Twitter Analytics – 5 Features Worth Using

When Twitter plays a significant part in your social media marketing strategy, it’s vital that you make every tweet count. If your audience is particularly active on this medium, you’re going to want to work on engagement tactics and getting better results. To do this, you may need to get a better look at what’s going on. Enter Twitter analytics. Twitter first introduced their analytics tool in 2014. It’s a free tool which can be Read more…

How to Build a Social Media Stack

How to Build a Social Media Stack

There are hundreds of social media tools out there, trust us we’ve been included on more than one list! So how do you know which ones are worth using? From Twitter tools, to Facebook monitoring apps and Instagram bots, it can be a social media minefield. In this guide, we ask five questions to help you determine how to build a social media stack that is worth every penny. By “stack” we mean a list Read more…

Monitoring competitors on Twitter

How to Monitor Your Competitors on Twitter

Keeping an eye on your competition is crucial. Nobody wants to be left behind and especially on social media, things change fast. By staying on top of what others in your field are up to, you’re able to measure your brand’s success against the market and aim to improve it. While you don’t want to get too hung up on what everyone else is doing, customers often use the social media landscape to compare brands. Read more…

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