So many of the companies and individuals we work with want to use social media in order to better help their clients. From journalistic opportunities, to building profile and increasing leads; Twitter has huge potential. Here are just a few of the ways you can harness its power to create your clients an excellent online reputation.
An optimized Twitter bio for first glance
From a reputation perspective, Twitter is one of the first places that journalists, media bodies, investors and more turn to verify that someone is legit. A Twitter handle usually appears as one of the first results when you Google someone’s name too, so ensuring your client has a stellar Twitter presence could help facilitate further opportunities.
Even for this internet superstar, the Twitter handle is still the second entry in Google’s search engine results page.
At a basic level, it’s important to sense check your clients’ profile, bio and pinned tweet to ensure an excellent reputation on first glance. Include keywords that will resonate with their target audience and make the bio and text readable. Don’t worry about adding in hashtags – you don’t need the hashtag symbol for the account to be picked up when someone searches that word.
Some of the things you may want to include within the Twitter bio include:
- A succinct description of who they are and what they do
- Their core skills
- What type of content they tweet about or share (i.e. why should anyone follow them?)
- Any publications they write for, or places they work – this will build trust
- Something personal that will entice the reader’s human interest
- Where the client covers geographically
Next, update the pinned tweet once a month or more. It’s said that a potential lead checks out our business or profile ten times before making an enquiry. Ensuring the profile is timely and relevant will help make a good first impression each and every time.
This could be a new blogpost, a Twitter Moments collection or a tweet that has received high traction.
An even balance of content
When you scan your clients’ first few tweets, how do they make you feel? Impressed, happy, excited, bored? The blend of initial tweets make up part of that crucial first impression.
This is why it is key to firstly, keep a consistent tone of voice and tweeting schedule, but secondly, to remember to mix up the format.
A Twitter feed that’s solely made up of curated content can feel a little stale. Visual posts are shown to be far more engaging than text posts alone, which is where images, video and GIFs come in handy.
Commenting on real time conversations, joining in on Twitter chats and sharing the content of others only when you’ve added a unique comment yourself, brings personality to the account.
Adhering to good Twitter etiquette
There’s nothing worse than a Twitter account that’s full of a stream of unanswered tweets or mentions without a response. By searching the user handle (e.g. @target) you can easily see a list of tweets mentioning that user that should be dealt with or at least acknowledged. A consistent, responsive presence is key to a good reputation and staying on top of brand mentions is a huge part of this.
If you miss mentions easily or don’t often have time to trawl through Twitter set up a Twitter alert that will do the reminding for you.
With a daily, hourly or weekly email digest of mentions you can block time in yours or your clients’ schedule to reply and monitor each tweet, leading to far higher engagement rates with a target audience.
Verifying everything you share
The sharing of fake news has caused scandal for even the most prolific Twitter users recently. To help ensure an excellent Twitter reputation for your client, you’ll need to verify everything that is shared. Don’t rely on trending news or retweeted news alone; do your own research and ensure that the content you’re sharing is reputable and from a reliable online source. A good way to ensure that the content you curate is verifiable is to only load content from recognised sources.
You can do this by creating a content source in a tool such as Buffer. Using their Content Inbox feature, you can add RSS feeds from popular sites that you know only share verified information. This makes the curation of content more reliable and allows you to quickly share posts that you know come from a reputable source.
Using Twitter Analytics to Post More Effectively
With Twitter today, there’s no excuse not to get razor targeted with your content. There are a bunch of free analytics tools at our disposal, including Twitter analytics.
The Twitter analytics dashboard (which you can reach by typing in https://analytics.twitter.com/ when logged in to your client’s account) shows you a series of micro data including:
- Tweet impressions
- Profile views on Twitter
- Impressions of tweets over each day
- Engagements per tweet
- Link clicks
As well as this information which can help you to see the most effective tweet formats, when to tweet and when the profile is most viewed, you can also dig in to data on the audience.
The interests category breaks down the audience into the areas they are most interested in. This is a great way of brainstorming content themes, blogposts and tweets for that audience. If your client’s audience are most interested in technology, why not find a selection of technology blogs and ideas to schedule in?
Next, you have the Events tab which tells you popular events and occasions coming up and helps you to create dynamic campaigns that will reach the audience during those times. This is a great way to build a reputation of someone who is always on and listening to the trends and ideas around them.
Personalizing your offering
Something that many Twitter users aren’t harnessing is the power of video. Twitter now has three video options; live video, uploaded video and Periscope (which is closely linked to live video and can be accessed in-app).
Live video is a casual yet effective way of building your clients’ profile and getting them to connect directly to their followers.
Some of the ways you could use live video to build your client’s reputation include:
- A live interview where your client is asked questions
- A Q&A – don’t forget Periscope allows viewers to send in questions live as the video is streaming
- Unboxing, product reviews or feedback on a product or service
- Live footage from an event, helping the viewer to feel like they are there alongside
- A personal insight into the client’s home, workspace or office
Not only will the audience receive a notification that the account is live at that very moment, but the video can be linked to and shared at a later date too.
Building clients an excellent Twitter reputation is much easier with the right tools and processes in place.
Twitter has given users the power to search deep into its user base using Twitter search, to analyse audiences using Twitter Analytics and to make content more personal using Twitter bios and live video streaming.
Harnessing these tools and using them effectively, will make your clients pop on Twitter and become must follow, must share accounts for all those watching.
What tools have you found most effective for enhancing your client’s reputation on Twitter? We’d love to know – leave a comment below or tweet us @twilert.