Social Media Monitoring can be overwhelming. With more than 16 million posts every hour it’s crucial to find a way to filter those results that are relevant to you. Relevancy is key here, as you don’t want to waste precious time on insignificant chit-chat, but want to make the most of every mention. It doesn’t matter if you use Twilert to monitor for customer service, PR, user engagement, lead generation or market research, the following 6 tips can help you focus on the relevant factors of Twitter monitoring.
1. Know Your Objectives
Unfortunately there’s no recipe for what and who to listen to. This means it is essential to understand why you chose to monitor and what you want to achieve. If the reason is “because everyone does it” you are in trouble. Set clear goals, such as:
- I want to monitor because I want to engage with my customers, providing world class customer service.
- I want to join in conversations about my industry and identify opinion leaders.
- I want to research wants and needs of potential new customers.
- I want to monitor our latest advertising campaign and evaluate its impact.
- I want to increase my credibility and establish myself as an expert in my field.
- I want to include users in future product design.
- Or all of the above. And more.
2. Choose the Right Pricing Plan for Your Needs
To make sure you get the most of Twilert, you should take advantage of our 15 day free trial and find out which plan best suits your needs. Test all of our features, request our advice and come to know what works for you and what doesn’t. We don’t want you to commit to something you are not happy with. All of our plans are pay-as-you-go and we welcome feedback and feature suggestions anytime.
3. Get Your Monitoring Set-up Right
Getting the set-up right is probably the most underrated and yet crucial stage in your monitoring process. Twilert is a powerful technological tool, but if you don’t pick the right search terms you won’t be able to tap it’s full potential. If your company is called “Delta Insurances”, a simple search for the keyword “Delta” will most certainly deliver a lot of irrelevant results. I recommend you take a good look at how twitter search operators can help you optimise your keyword search and boost the relevancy of your results.
4. Decide on the Frequency
How often do you need the data? Every 5 minutes, every hour or once a day? Define how often you want to check in, in order to best reach your goals. If you’re unsure, test – the data isn’t going anywhere. In fact it is stored online in your tweet history for you to access anytime.
5. Involve other Departments
Usually it is marketing and PR managers who are in charge of the company’s social media monitoring, which makes perfect sense. However, it’s worth sharing the gained insights with other departments, such as product management, business development, R&D and sales. I advise you to set up an information flow process to ensure the whole organisation benefits from your findings.
6. Take Your Time and Listen
Let’s say you started monitoring and identified opinion leaders. That’s a sound basis to start with, but don’t rush in and regret it afterwards. Take your time to observe and listen to the twitter community. It’s crucial to understand their culture and conversations, before you open your digital mouth.
You can get valuable insights, leads, relationships and data about your market from social media monitoring. But when the monitoring process is poorly aligned with the company’s objectives and actions, it can be frustrating. Defining goals, taking the time to get the set-up and search terms right, keeping focussed and listening to your target group will reduce frustration and lead to relevant twitter search results.