How to Use Twitter Keyword Search Effectively [video]

Twitter Keyword Search is one of the most effective ways to find leads, monitor interactions and communicate with customers. However, it is also the number one misused tool within Twitter search.

As part of our mission to help business users master Twitter monitoring, we’ve put together this short video which helps to explain the three ways in which you can search by keyword, including:

  • Searching for an exact phrase
  • Searching for multiple keywords
  • Searching for one keyword OR another

In just two minutes this video will help you to understand the basics of setting up a keyword search, ensuring that you never risk missing a mention again.

Watch it below or on our Youtube channel and if you have any questions get in contact at support@twilert.com – we’d love to hear from you!

*More of a reader? Scroll down to read how to use use Twitter Keyword Search effectively.

 

Using Twitter Keyword Search Effectively

Keyword search is one of the most important tools in Twitter monitoring, but it can be really easy to get wrong. This article will help explain the different options when using Twilert’s keyword search tools.

 

1. Searching for an exact phrase

If you would like to search for an exact phrase, you would need to use the ‘exact phrase’ search operator within Twilert. Similarly, you could also enter your phrase within quotation marks. This will help to find those words, in the exact order you have written them.
For example, if you looked for “web design business” you would see that your search results would only show tweets that contain the phrase “web design business” in that exact formation.
Web Design Business twitter keyword search query

 

2.Searching for multiple keywords

If you would like to search for a variety of keywords you can enter them manually into Twilert. When you add various keywords to a search without enclosing them in the ‘exact phrase’ quotation marks, Twilert and Twitter Search both imagine that they have an invisible ‘AND’ in between them .This is the same as when you enter keywords into Google – it looks for articles that contains all of your keywords, anywhere in the article.

So, for example, if you looked for “vintage” AND “fashion” AND “shop” Twilert would find tweets that contained all of those keywords, in any order or formation:

vintage fashion shop  twitter keyword search query
This means it is important to limit the number of keywords you add to a search. If you add more than three or four, you may be limiting your results. To find tweets with different variations of keywords you might want to separate each few keywords into a new Twilert, or use the OR operator which we’ll explain next.

 

3.Searching for one keyword OR another

If there is more than one way to describe your product or service, this is where the OR search operator comes in handy. This allows you to create a search that looks for various different keyword searches in one. For example you might want to search for “marketing services consultancy” OR “marketing services agency” OR “marketing agency”

By adding OR between each exact phrase you can use one search to find a variety of results. This also works for individual keywords, for example you may want to search for your brand name, or your Twitter handle or your most popular hashtags, all within one search.
ASOS brand name Twitter keyword search
We hope this has helped to explain the different options when setting up your keyword searches. For help getting started or for any questions, please get in touch at support@twilert.com

Beth Gladstone

Marketing Manager @Codegent, looking after Community Manager for Twilert. Crazy about blogging, social media and all things digital. Book reader and yoga devotee, with a bit of lifestyle writing on the side.

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