twitter changes for 2014

Changes on Twitter: what business users need to know

Twitter claims that not a day goes by where it doesn’t test at least one new feature and the channel has been rolling out major layout and design changes since the beginning of the year. Add this to recent changes on other social sites and we think you’ll agree that it can be difficult for […]

Marketing in the moment: the how and why of realtime monitoring

Real-time monitoring: How to do it and why it matters

Do you ever see a timely tweet from a competitor brand and think ‘why didn’t we do that?’. Or an angry request from a customer, made worse by a delayed response? These are just some of the reasons why real-time monitoring is becoming increasingly important for brands who use social platforms such as Twitter. With […]

Managing Twitter at your event

How to manage Twitter at your event

Due to ‘second screen’ culture, Twitter and Live Events have become a great combination. Event attendees use Twitter to project views, questions and quotes, creating a live stream that anyone, attending or not, can gain access to. This is great for the event’s profile but as an organiser, it can be difficult to manage both […]

ways to gain more followers (header image)

Twitter Hacks: 7 ways to gain more followers

On our journey as a Twitter Monitoring tool we’ve tested everything from Promoted Tweets, to Twitter competitions, to Influencer Outreach and all of the bits in-between. We love sharing our findings with you and this week we’ve collated 7 of our top Twitter hacks which can help to attract more followers and increase engagement for […]