Twitter

Twitter search alerts for marketers

5 Twitter Search alerts every Marketer needs to setup

If you saw last week’s post, you’ll know how important it is for companies and brands to setup Twitter Search alerts as part of their lead-generation strategy.

To get you started, here are 5 searches and alerts that you can setup with Twilert today which will help you to generate instant leads from Twitter.

 

Search Alert 1: Brand name

How many people do you think tweet about you or your brand without tagging the correct handle? Try replacing the example below with your company or product name and then try it out in the Twitter search bar. Next, you can set this up as a search alert in Twilert to ensure that you never miss a mention from someone trying to connect with you.

twitter handle OR “brand name” OR “common misspelling of brand name”

e.g. @tesco OR “tesco” OR “tessco”

 

Search Alert 2: Relevant hashtags

Hashtags are one of the fastest known routes to customers and industry influencers as they are only used by those in the know. Below is an example of a search alert you could setup to track popular hashtags if you were a social media agency. To personalise, create a Twilert that replaces the below hashtags with ones relevant to your industry:

#sm OR #smchat OR #marketingprofs

 

Search Alert 3: Location

For SMEs and individuals, the location operator is one of the most useful tools out there. Use the below template to find customers who are specifically looking for your product or service within the area you serve.

e.g. “mechanic” “recommend” near:london within:5km

 

Top Twip: if you find that your competitors are showing too often in your twitter search alerts you can exclude them by adding -@twitterhandle to the end of your search (e.g. “mechanic” “recommend” near:london within:5km -@billscars)

 

Search Alert 4: Competitor tracking

It’s good practise to keep an eye on the marketing activity of your competitors but wouldn’t you also like to know what customers say about them? With the below search query you can:

“Ryanair” OR “Ryan air” OR “#ryanair” -@ryanair

By looking for the company name but excluding the company’s own handle, you can potentially find new customers that are already interested in your service or industry.

 

Top Twitter Tip: add the negative sentiment operator :( to find unhappy customers that you can rescue and make your own.

 

Search Alert 5: Questions

Make a list of questions you think a customer would use to find your product or service and then select the two or three main keywords which you could use in your Twitter searches. Try to refrain from using stop words such as “for” and “it” which could generate irrelevant results.

For example, if you’re a Steak Restaurant in London your question and query may look like the below:

Question: Where is there a good Steak Restaurant in London?

Twitter search alert: “Steak” “restaurant” “London” ?

You can then use this to connect personally with customers looking for your service in that area and potentially even offer them a special deal or incentive to get them through the door!

 

Top Twip: Set real-time results for the question search query in Twilert so that you can catch potential customers before anyone else.

 

So there you have it, 5 twitter search alerts you can setup in Twilert today which will help you to generate real leads from Twitter. If you need any more information or have questions on how to set these up specifically for your business then please get in contact with us, we’d love to hear from you!

 

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Twitter search for lead generation

Twitter Search: Twitter’s best kept secret for Lead Generation

According to a recent report by Simply Measured, 98% of all big brands are now active on Twitter. Despite this, many companies still say they aren’t sure how to use Twitter to generate real business leads.

Twitter Search is Twitter’s best kept secret to solving this problem. Once you know how to use it correctly, Twitter Search is the only tool you really need to generate business leads from Twitter. There are already people on Twitter looking for your service or product, but to convert them into customers you need to be actively searching for them on a daily basis. This article explains the benefits of using Twitter Search to generate new leads for your business.

 

So what is Twitter Search?

Twitter Search, in its simplest form, is the search bar at the top of your Twitter homepage which allows you to look for specific people, hashtags or companies.

The key to using Twitter Search as a sales tool, is to refine your basic search with the use of Search Operators. Search Operators are specific words or symbols which help to filter your results.

An example is adding the question mark symbol “?” to the end of your search to find a question or adding the operator “lang:en” to find tweets that are only written in English.

Without search operators you could easily spend all day on Twitter, sifting through hundreds of results without ever finding a genuine lead.

 

Top Tip: You can learn more about what specific Search Operators do and how to use them in our previous post “How to leverage your Twitter Search with Operators

 

What are the benefits of using it?

Once you know how to use Twitter Search and Search Operators effectively, it becomes a simple way to conduct market research, find news in your industry and most importantly, locate new customers and business leads.

Many people turn to Twitter to ask for recommendations or to find answers to a problem. It’s also one of the first places customers turn to complain about a service or product. By using Twitter Search effectively, you can monitor the things your customers are asking for and respond with a product or service offer. This is a great way to win customers and takes little effort on your part once you have the initial alerts setup.

For example, if you are a localised small business such as a hair salon in Hertfordshire, you could be generating new leads by monitoring the below search on a regular basis:

Hairdresser recommend near:”Hertfordshire” within:15km

Enter this search now in Twitter and you will see that there are hundreds of results already that could provide a Hertfordshire hair salon with qualified leads.

Similarly, if you are a PR agency you can easily monitor Twitter coverage for your clients by setting up an alert that looks like the below:

“modelsown” OR “models own” -@modelsown

By setting up a search that focuses on the brand keywords but excludes the brands own handle, you can filter the results and be sure to never miss a mention, or the chance to reward a brand advocate.

 

How can I use it?

Anyone can use Twitter Search manually but it can be time consuming and easy to forget! Twilert provides an easy to use dashboard which helps you to set up the search alerts that are going to generate leads for your business.

Once you have these setup, Twilert will send you the results in near-realtime, hourly, weekly or daily, prompting you to review the leads and qualify them. For our Pro and Agency accounts, we also provide a search history that you can refer back to if you need to find a previous tweet or monitor how many leads Twitter is generating for your business.

Start your free trial of Twilert today by clicking on the image below. Also keep an eye out for our next article on Twitter Search which will give you a template of Twitter Searches  you can use to begin generating leads instantly.

 

 

Twitter Monitoring with Twilert

How to craft the perfect tweet image

How to Craft the Perfect Tweet

Twitter is the perfect platform for communicating and engaging with a global audience. With 200 million active users posting more than 400 million tweets a day, the opportunities for businesses and brands are colossal. The down side is that everyone knows this.

So, in order to stand out in a crowded market place, companies need to have a fresh and unique Twitter presence – this means crafting perfect tweets. Where to start? Well, here are some things you should bear in mind before you put finger to key…

 

Be engaging

Your tweets need to be noticed so think of them as a call to arms. The perfect tweet always begin with a question that will engage your audience. This gives them something to respond to but will also make them access the content of the tweet on a personal level. Ideally, this question should be relevant to their needs and related to a common issue that affects their lives on a daily basis.

Example:

How would you manage a social media crisis? Here’s how Twilert could help – http://t.co/t1fnfxsTp7

 

Be human

Give a real voice to your brand by adding personality to your tweets. Avoid corporate parlance and industry jargon. Don’t oversell or use tired sales clichés. Read the tweets of your followers and respond in a natural tone.

 

Be modest

Don’t pepper your tweets with too much hyperbole. Avoid statements that make you sound like you’re boasting (we’re the best/greatest/first… etc.). You might think you’re amazing, but essentially, this is something that your audience will decide.

 

Be concise

Save space. Everything can be simplified. Just because there’s room for 140 characters doesn’t mean you need to fill every one. A perfect tweet should be 100 characters and if you need to add a link use a tool such as bit.ly to ensure that it is only 20 characters. This leaves 20 character for your users to add a comment if they retweet your content.

 

Be relevant

Links should always relate to the content you have promised. Companies that try to hoodwink their followers into landing on an irrelevant site page will only increase their bouncerate. The perfect tweet should include hashtags where relevant, but choose them wisely and use a maximum of two. Ideally ones that generates traffic but are still relevant to your message.

 

Be accurate

It sounds obvious but read your tweet before you post! Does it make sense? Could it be written differently? Then, check for spelling and grammar errors – shoddy English suggests a shabby brand.

 

Be consistent

Twitter is a fast-moving space where posts are washed away in seconds. Your tweets need to consistently grab the attention of users and make them look out for you in future. Look through your own feed. What stands out and why? If you keep your company tone consistent throughout, you’ll grab the attention of your audience and begin to build familiarity.

 

And finally, relax. Forget the rules and be creative. Sometimes the perfect tweets are the spontaneous ones.

 

Create perfect tweets and monitor them with a free trial of Twilert through this link

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9 new things to try on Twitter this year

At Twilert, we love talking to other brands who rode the wave with us when Twitter was first created, back when the social channel was mainly a hangout for celebrities and their fans. Twitter has since evolved, to prove itself as an established social media platform for SMEs and the biggest challenge Marketing Managers now face, is how to be seen and heard above the competition.

If you’re looking for some new ways to freshen up your brand’s feed, check out our 9 new things to try on Twitter this year:

 

1. Start a debate

Twitter is the perfect place to create a debate on a subject you are passionate about. Decide on the theme of the topic, a related hashtag and reach out to four or five key influencers who you think might be interested in taking part. Once you’ve set your time and date, publicise the debate hashtag and let twitter search do the rest.

 

2. Join a Twitterchat

A Twitterchat is an interactive conversation where users meet on Twitter at a predetermined time to discuss a specific topic or area. Twitterchats are tracked through a specific hashtag which, as the moderator, you can choose. Twitterchats have been happening for a while now and are a great way to network with new contacts, share expertise and divulge the people behind your brand. Some examples of twitter chats to get you started can be found through this link.

 

3. Go behind the scenes

What better way to help your followers feel an affinity with your brand than to take them behind the scenes into the heart of your business? Don’t be afraid to tweet office pics, an insight into your team’s latest charity initiative or a short video . Users are more likely to buy from brands they feel a personal affiliation with, and taking them behind the scenes of your twitter account is a great way to make this connection.

 

4. Organise a Tweetup

If you’re a regular Twitter user it’s likely that there are people you converse with regularly but who you haven’t yet met in person. There’s not much that can beat the power of a face-to-face meetup so work out when you’ll next be in the same area and organise to go for a coffee. Chances are, if you like the advice and content they provide on Twitter, this will translate in person.

 

5. Tell a story

The best social media managers know how to combine different channels to enhance their overall social media storytelling. Use sites such as Storify which allow you to easily pull in tweets and mentions to create a story of your product launch or your company’s development over the past 6 months. It will give you a nice memoir to look back on, while also creating an engaging story about your brand.

 

6. Bring your offline, online

So many companies miss out on the great opportunities that occur when a brand knows how to engage the offline world on its online channels. Try some newsjacking by asking your followers what they think of a breaking story affecting your industry. Hold a round table discussion and double the number of attendees by asking followers to tweet in their questions or opinions, then record and tweet a short video in response.

 

7. Pay it forward

Twitter users are some of your biggest brand advocates and you should always reward these followers where you can. Make it your aim to connect at least three times a week by either sharing content you think is particularly interesting, telling someone how much you loved their article or simply by doing a shout out to help an account you like to get discovered.

 

8. Have an account takeover

An account takeover doesn’t necessarily have to involve a celebrity. It can be just as fun to hand over the reins to someone in your organisation who may be more “behind the scenes” than your usual social media manager. Predefine the time the takeover will happen and allow them to tweet insights into their working day as well as answering questions from your customers about their role.

 

9. Organise a charity effort

There’s nothing that brings the twitter community together quite like a charity effort and Twitter is the perfect channel where clients can feel involved without a huge commitment of time or resource. Why not organise a “Christmas Jumper” or fancy dress day and tell clients you will donate £1 for every picture they tweet in, or have a charity bake sale and ask your followers to vote on photos of the best entries.

 

Keep track of your Twitter efforts by signing up to a free trial