If you’re relying on Twitter to help you reach your audience, coming up with smart and creative ideas for what to tweet is essential. In this post, we’ll share 10 unique Twitter ideas you can use to spread the word about your business.
Before you start using Twitter for your business though, it’s important to understand three things:
- Target client
- Tone of voice
- Content strategy
Let’s look at each of those points more closely.
Understanding your target customers, who they are, what they’re interested in, what motivates them, and what their challenges are, will all help you write tweets that resonate with them. These are the people you’re trying to entice, after all, so it’s important you create content with them in mind.
Tone of voice
Your tone of voice is the personality that comes through in your words, either written or spoken. It’s the character of your brand, and it’s not necessarily about what you say, but more about how you say it. A consistent, appropriate and recognisable tone of voice helps brands build loyal relationships with their audiences.
Don’t be put off by the word ‘strategy’. This simply means having an understanding of why you’re creating content and how posting on Twitter will help you reach your goals. Part of your content strategy should include details of your target customer and your tone of voice, as well as an overview of your goals and the plans you’re putting in place to reach them.
Once you have these things worked out, it’s time to start thinking about what to tweet.
How to Write a Tweet – 10 Unique Twitter Ideas
1. Share a blog post
Sharing a blog post is a straightforward tactic for using Twitter to drive traffic to your site.
What’s important to remember here is that Twitter users expect value and appreciate variety. If you want to get maximum results from Twitter, don’t just automate Twitter blog post shares without putting any thought into the experience your followers will have when they read your tweets.
Instead, look for creative ways to tweet links to your blog posts, including:
- With a quote pulled from the post
- With a question that’s answered in the post
- With a comment that someone has made about the post
- With a brief summary of what the post includes
- With a short explanation of why the post was written and who it’s for
- With variations of the heading
Over time, you’ll start to get a clearer picture of which of these tactics resonates most with your audience. From there, you can narrow down your options and do more of what works.
2. Give advice
Creating tweets with advice that’s relevant to your audience is a smart way of demonstrating your knowledge and expertise. Not only that, your audience will find it valuable and – if they like your advice – it’ll help you build trust and loyalty.
Start by brainstorming topics that are relevant to your business, and then come up with advice you can give under each topic.
A good understanding of your target audience will come in helpful here, as the type and level of advice you give may depend largely upon who you’re talking to.
3. Design a thread
Twitter threads are a sequence of tweets from the same account that are linked. They’re handy for when you have something to share that doesn’t fit in one tweet, or for updating or expanding on something you’ve already shared.
You could design a Twitter thread to share a number of things, including:
- A series of tips, or one longer piece of advice broken up into several tweets
- A story, such as a day behind the scenes of your business, with videos
- Coverage of an event, including images that show how the day went
- The key points or findings from a report, complete with statistics and graphics
- Various examples from your portfolio that show your best work
- Your opinion on a topic, with GIFs that help convey emotion
4. Ask a question
Twitter is a great tool for starting conversations, and you can make the most of that by asking your followers questions.
Again, keep it relevant to your business and your target audience, and take this opportunity to try and learn something that will help you refine your offering.
You can develop your questioning skills by learning more about the different types of questions. These include:
- Closed questions (typically with a ‘yes’ or ‘no’ answer)
- Open questions (they usually start with ‘how’, ‘why’, ‘where’, ‘what’, ‘when’ or ‘who’)
- Leading questions (where you’re guiding the responses – i.e. ‘What do you like about this?’ rather than ‘What do you think about this?’)
5. Use a poll
A Twitter poll is another example of how to write a tweet that will start a conversation and encourage feedback from your followers. By tweeting questions and polls, you’ll be showing your audience that you value their opinion, which will help to build loyalty and trust.
You can use polls to:
- Find out more about your audience and their preferences
- Gather data and opinions for a blog post
- Create a daily or weekly question to entertain your followers
- Get customer feedback on a product or service
This example shows a Twitter poll being created in the desktop version of the website.
6. Create a video
Video is growing on Twitter, with the number of Tweets containing video increasing by over 50% since the start of 2016.
That’s good news for marketers because Twitter’s own figures show that tweets with video are six times more likely to be retweeted than tweets with photos, and three times more likely than tweets with GIFs.
Wyzowl’s 2017 report found that 79% of consumers prefer video to text to learn about a product, and 84% have bought something after watching a brand video.
As well as live video, which we’ll talk about more below, you can use video on Twitter to:
- Educate and inform your audience
- Promote and advertise your business
- Entertain your followers
- Share user-generated content
Learn more about using video on Twitter.
7. Go live
Live video gives brands an opportunity to show the people behind the business. This makes for a more personal experience which helps establish an emotional connection. Because it’s generally unscripted and unrehearsed, live video fuels authentic engagement where loyal relationships between brands and consumers can develop.
Here are some Twitter ideas for using live video to educate, inform, and entertain your audience in real time:
- Hold a Q&A session where an expert answers real questions from your audience
- Conduct an interview with an expert or someone of interest
- Demonstrate a product or explain a service
- Stream a live event for those who were unable to attend
- Make an announcement or introduce an offer
8. Express an opinion
Sharing opinions about industry news, trending topics, or points of interest can help you filter your audience and identify those who are most likely to respond to your offering.
Stay impartial and you’ll probably please everyone, but give an opinion and you’ll find people who really get it.
You don’t have to be controversial. Start by looking for ways to show which side of the coin you fall on when it comes to topics in your industry that are commonly debated.
You could also use your voice and your platform to get behind a certain cause or campaign that reflects your business’s wider mission. People now expect brands to represent their values, so a strong mission and considered ethics are important if you want to win favour with a younger audience.
9. Join a conversation
One of the most effective ways to grow a following and increase engagement on Twitter is to be social. It’s in the name, after all – social media.
By joining conversations, taking part in Twitter chats, replying to relevant tweets, and generally engaging with other users, you’ll generate more results for your business than you would by simply broadcasting.
Spend some real time on the platform – be it an hour a week or a couple of hours a day – and make a point of interacting with other people and brands. Do this with purpose by focusing on:
- Those you’d like to work with or for
- Influencers in your industry
- Brands that share your values
- Accounts that tweet about topics relevant to your work
You’ll soon find that you build a genuine network and a more effective presence on Twitter.
10. Take advantage of hashtags
Last but not least in this list of Twitter ideas is hashtags. The obvious function of hashtags is to help your tweets reach a wider audience, but there’s a lot more you can do with them than that.
First introduced in 2007, hashtags helped make Twitter the powerful search engine it is today.
By using hashtags to search for and reply to tweets, you can make new contacts, find new leads, discover PR opportunities, learn more about your target audience, and find new ways to promote your content.
Social monitoring in this way is a widely underutilised tactic, and brands that do it well have a clear and deep understanding of how they can best serve their audience.
Follow our Tweets for more Twitter ideas and tips to help you develop a winning strategy.