When Twitter forms a key part of your social media strategy, you’re going to want to get the most out of it. To do that, you need to be on the ball. But the nature of Twitter itself can make that a challenge. Wanting to monitor your Twitter followers is one thing, actually keeping track of them is another. So how can you ensure you’re making the most of your presence on Twitter?
With so much “noise”, a busy schedule, and that algorithm, you need to be able to pinpoint your followers and understand your audience more easily. To do that, it’s time to work on those monitoring skills.
If you want to get the most from the channel, here are five ways to improve your Twitter-specific studying skills.
In general, Twitter lists are great. They’re definitely a tool to use if you want to work on your engagement levels, and keep up with your followers. By creating a list of any kind, you can monitor activity so much easier.
Say you want to monitor your followers that are influencers in a particular industry. By adding them into a set list, you can split your newsfeed and focus on set topics or what certain people are saying. This allows you to monitor specific subjects or key areas that you want to research.
Lists provide a quick way to see what your followers are saying without having to trawl through too many tweets.
Use Engagement to Beat the Algorithm
With what can feel like an ever changing algorithm, it can seem like it’s impossible to engage on Twitter in the way you want to. But you can actually work the algorithm to your advantage.
Did you know that the posts you reply to, or engage with, are more likely to show up in your feed? When you interact with certain users, you’re showing Twitter that you want to engage with them more. As a result, you’ll see their posts more frequently in your feed.
So if there are specific followers that you want to see more from, actively engaging with them is a simple way to make that happen automatically.
Use Twitter Monitoring Tools for Followers
Both of the above solutions require you to be actively on Twitter to monitor and see results. But when you’ve got a full social strategy to execute, or you’re a startup entrepreneur, you may not have that much time. If you only get to glance at Twitter once or twice a day, you need something to save you from scrolling.
For times like this, setting up Twilerts to monitor things for you, is a great idea. If there are specific users that you want to stay on top of, you can use the search from:user to get a digest of just that user’s tweets. Or if it’s a specific small list of users that you want to get updates from, the from:user OR from:user formula will send you a single feed of tweets directly to your email.
For example, this is what a Twilert would look like for the search: from:hillaryclinton OR from:realdonaldtrump
If you’re only interested in seeing the tweets from specific users, this could save you hours of time. Try the Twilert tool for monitoring Twitter followers to help keep you on top of tweets, even if you only have one slot per day to check in on them.
Housekeep your Twitter Followers You Want to Monitor
Working on getting to your set followers isn’t the only way you can keep track of the important content. In fact, when you’re concerned about too much noise, you could be in need of a cull. Ask yourself, when was the last time you did a little housekeeping?
If you really want to get to the important content, then you should think about clearing away the clutter. Using a tool like Crowdfire, you can bulk unfollow users. So if someone hasn’t tweeted in a certain amount of time, you can remove them from your feed. This will ensure you spend time only on the users who are still active.
Check in at different times
Do you find yourself checking social media at certain times? If you head to Twitter at the same time each day, think about shaking things up.
Between the algorithm and Twitter’s fast-paced feed, you might be missing the most important tweets. To combat this, you should consider accessing your audience in different ways, and at different times. Logging in at sporadic times can spice up your feed, but so can a tool like Tweepi.
With something like Tweepi, you can organise your feed by “last tweeted” to see when your followers were last active, or even by follower ratio. You can also see who follows you back and who you’re not following, as well as other accounts that you could be following. All three allow you to master your monitoring a little more.
Tackling the task of monitoring your Twitter followers from five very different angles, you’ll soon be on your way to better understanding your audience. Get started today to improve the way you monitor your users and get the most of your Twitter time.
Why not kickstart your monitoring today with a sample of Twilert’s realtime results?
