Brands and businesses have been harnessing the power of Twitter Advanced Search since Twitter’s inception. But did you know that you could use it to find blog opportunities too? Twitter’s advanced search panel and tools such as Twilert allow you to deep-dive into the pool of tweets and surface with just the one or two that really matter. They can help you select just tweets from a specific user, the right hashtags and even convoluted searches such as specific keywords tweeted by one specific journalist or influencer. When you’re a blogger, perhaps running a blog around a full-time job, this type of time-saving tool can really make a difference. More importantly, using Twitter Search can help you to find the type of opportunities that will make your blog gain readers and grow in pageviews and traffic. Here are four clever ways you can use Twitter Search in order to hunt out opportunity, find more brand partnerships, collaborate with others and grow your blog online.
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1. The keyword search Twitter for blog opportunities
The simplest, yet often most effective search to uncover blog opportunity is the simple keyword search. Use Twitter’s search panel (or Twilert) and you can uncover various topics of conversation that you may have otherwise missed. For example, by thinking about the type of keywords that your target market may tweet you can help answer questions and simultaneously gain more blog traffic.
For example, if you blog about fantastic restaurants in a specific city or town you can guarantee there will be users tweeting for recommendations that your posts could serve. For example, the search Shoreditch recommend lunch would find a list of hungry potential users who you could share your post with.
By saving these searches in Twilert, you can receive a quick email alert every time (or at lunchtime each day) when people are looking for recommendations. By sharing your post and thoughts with them, not only will you position yourself as a ‘go to’ influencer for the best recommendations but you’ll also build conversation and gain a legitimate excuse to interact with more Twitter users. Therefore gaining more Twitter followers and blog traffic with minimal effort.
Top tip: When you’re thinking about the keywords to search, try and think how an individual might write a tweet, rather than how they would use keywords in a Google search. For example, keywords such as ‘recommend’ and ‘can anyone’ will help you narrow down the filter to just the tweets that really matter.
2. The hashtag search for blog opportunities
Most bloggers will know that there are some important hashtags widely used by journalists, PRs and brands when looking for collaboration opportunities with great bloggers. Common examples include:
Even if you are already monitoring these hashtags and keeping an eye on the opportunities arising, did you know you can also pair them with a Twitter advanced search to make them more relevant to your blog?
Using the Twitter search panel (or our Twilert app) you can create an advanced search that matches the appropriate hashtags with keywords most relevant to you and your content. For example, if you are a beauty blogger, perhaps you could search for ‘#bloggerswanted’ and ‘beauty’ in order to weed out any blogger requests that don’t fall within your niche group.
Similarly, perhaps you run a fitness blog which is tailored to an audience interested in sports. By creating a search with ‘#bloggerswanted’ and the keyword ‘sports’ you could uncover blog opportunities like the one below for partnerships and brand collaborations.
3.The user search for blog opportunities
Ever wondered how the big bloggers get so many blogpost ideas? Or what type of feedback they get on their posts? Now you can take a sneaky look to create your own resulting blog opportunities. A great way to find out the blogpost requests from readers is to pair a user search with a specific keyword. For example, the search to:lilypebbles will provide a range of questions, ideas and feedback that Lily Pebbles’ followers have requested. By adding the keyword to:lilypebbles posts you can narrow this down to only the tweets that contain the word ‘post’. If your blog is in the same niche, or there is a topic you think you could answer then not only does this give you ideas for new material but it also gives you a few readers who you can engage with from the off.
4.The combination search
Learning how to use the combination search on Twitter will lead to a host of blog opportunities for your personal brand. This allows you to pull in any of the principles you have learned above, with the keywords, hashtags or users who matter most to your blog and blogging goals. Here are the two key points to note when using a combination search on Twitter.
a) The ‘AND’ in Twitter search
When you search on Twitter (or within a Twitter search client such as Twilert), each keyword adds an invisible ‘and’ to your search. For example, if you search social media expert needed London your results will ONLY show tweets that contain ALL of the keywords ‘social’ ‘media’ ‘expert’ ‘needed’ ‘london’. If you want to create different variations of searches, then you need to use the ‘OR’ operator instead. Which leads us on to…
b) The ‘OR’ operator for Twitter Search
The ‘OR’ operator used within Twitter Search is a nifty tool which allows you to find a variation of searches and opens up your results to more possibilities. For example, a search such as #bloggersrequired OR #bloggerswanted shoes will look for the tweets that contain either the hashtag #bloggersrequired OR the hashtag #bloggerswanted AND the keyword ‘shoes’.
This type of search is incredibly useful to test out different keyword variations and also allows you to look for more tweets within one individual search rather than setting up two or three.
Once you have these two principles mastered, it is easy to combine everything from hashtag searches, to user searches to retweet searches within specific keywords and more.
This type of search can also extend out into many other useful formats. Perhaps there are specific brands or PRs you’d love to work with. By combining a Twilert (or Twitter search) with the to:user and the OR operator, you can easily create your own feed of useful tweets for hunting out blog opportunity.
Now that you’ve mastered the basics of advanced Twitter search, how will you use it to uncover blog opportunities for your personal brand and website? Tweet us @twilert with any questions or thoughts!
If you’d like to enjoy a 30-day free trial of Twilert to begin receiving your Twitter mentions, competitor searches and keywords by email sign up here. Then use the code ‘blogger15’ for 15% off your account!