With 284 million active monthly users, Twitter remains a strong tool for any business trying to make themselves known. And when we thought Twitter couldn’t become any more influential, they’ve just revealed that they’ve signed a deal with Google so that tweets, yes tweets, will begin to appear in the search engine’s results within the first half of 2015!
So what now?
Tweets in Google Search SERPS
Twilert has established itself as one of the leading tools in b2b and b2c communications, and this development in Twitter and Google’s relationship has given us a lovely extra leg up.. and we think you’re going to like the results too!
As if your brand didn’t already have enough exposure on Twitter, now your tweets can be found in one of Google’s 2,095,100,000,000 yearly searches.. We know, that’s a big number, close your mouth now.
What do I need to do?
We live in an ever-evolving digital world in which we’re fighting for air against millions of others. To succeed, we need to take developments like this and act quickly to both understand utilise them.
So in a nutshell, keep doing what you’ve been doing but up the ante a little. Focus on including key search terms in your tweets to grow your presence on Google, whilst using Twilert to monitor how your competitors are utilising the merge too. Really start engaging on Twitter, because the more of this you can generate, the more often you’re going to be featured on Google’s search results and the more exposure your brand is going to receive.