"2twitter" Posts

Marketing in the moment: the how and why of realtime monitoring

Real-time monitoring: How to do it and why it matters

Do you ever see a timely tweet from a competitor brand and think ‘why didn’t we do that?’. Or an angry request from a customer, made worse by a delayed response? These are just some of the reasons why real-time monitoring is becoming increasingly important for brands who use social platforms such as Twitter. With […]

how to use twitter in B2B marketing banner

How to: use Twitter in B2B marketing

Even if you’ve been using Twitter for a while, it’s still important to stay up to date with the latest developments and industry ‘best practises’. This is why Twitter Academy, a webinar hosted by the Twitter SME team, has proved extremely popular with the Twitter population. After the last webinar however, we noticed that even […]

How to drive engagement with Twilert blogpost image

How to drive engagement with Twilert

With hundreds of social media channels now available, business users just don’t have the time or budget to apply due care and attention to each one. The importance of ROI is higher than ever and companies cannot afford to spend time on a channel that isn’t driving engagement for their brand. Twilert is great for […]

How to build a social media listening plan for Twitter

How to Build a Social Media Listening Plan for Twitter

A recent study showed that one of the top reported reasons (63%) that people follow SMEs on Twitter is to show support for their business. Similarly, Twitter is often the first channel consumers turn to in order to vent frustration about a service or product. Unfortunately, due to the pace Twitter moves at, it can […]