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Twitter search alerts for marketers

5 Twitter Search alerts every Marketer needs to setup

If you saw last week’s post, you’ll know how important it is for companies and brands to setup Twitter Search alerts as part of their lead-generation strategy.

To get you started, here are 5 searches and alerts that you can setup with Twilert today which will help you to generate instant leads from Twitter.

 

Search Alert 1: Brand name

How many people do you think tweet about you or your brand without tagging the correct handle? Try replacing the example below with your company or product name and then try it out in the Twitter search bar. Next, you can set this up as a search alert in Twilert to ensure that you never miss a mention from someone trying to connect with you.

twitter handle OR “brand name” OR “common misspelling of brand name”

e.g. @tesco OR “tesco” OR “tessco”

 

Search Alert 2: Relevant hashtags

Hashtags are one of the fastest known routes to customers and industry influencers as they are only used by those in the know. Below is an example of a search alert you could setup to track popular hashtags if you were a social media agency. To personalise, create a Twilert that replaces the below hashtags with ones relevant to your industry:

#sm OR #smchat OR #marketingprofs

 

Search Alert 3: Location

For SMEs and individuals, the location operator is one of the most useful tools out there. Use the below template to find customers who are specifically looking for your product or service within the area you serve.

e.g. “mechanic” “recommend” near:london within:5km

 

Top Twip: if you find that your competitors are showing too often in your twitter search alerts you can exclude them by adding -@twitterhandle to the end of your search (e.g. “mechanic” “recommend” near:london within:5km -@billscars)

 

Search Alert 4: Competitor tracking

It’s good practise to keep an eye on the marketing activity of your competitors but wouldn’t you also like to know what customers say about them? With the below search query you can:

“Ryanair” OR “Ryan air” OR “#ryanair” -@ryanair

By looking for the company name but excluding the company’s own handle, you can potentially find new customers that are already interested in your service or industry.

 

Top Twitter Tip: add the negative sentiment operator :( to find unhappy customers that you can rescue and make your own.

 

Search Alert 5: Questions

Make a list of questions you think a customer would use to find your product or service and then select the two or three main keywords which you could use in your Twitter searches. Try to refrain from using stop words such as “for” and “it” which could generate irrelevant results.

For example, if you’re a Steak Restaurant in London your question and query may look like the below:

Question: Where is there a good Steak Restaurant in London?

Twitter search alert: “Steak” “restaurant” “London” ?

You can then use this to connect personally with customers looking for your service in that area and potentially even offer them a special deal or incentive to get them through the door!

 

Top Twip: Set real-time results for the question search query in Twilert so that you can catch potential customers before anyone else.

 

So there you have it, 5 twitter search alerts you can setup in Twilert today which will help you to generate real leads from Twitter. If you need any more information or have questions on how to set these up specifically for your business then please get in contact with us, we’d love to hear from you!

 

Email Alerts via Twilert

Twitter search for lead generation

Twitter Search: Twitter’s best kept secret for Lead Generation

According to a recent report by Simply Measured, 98% of all big brands are now active on Twitter. Despite this, many companies still say they aren’t sure how to use Twitter to generate real business leads.

Twitter Search is Twitter’s best kept secret to solving this problem. Once you know how to use it correctly, Twitter Search is the only tool you really need to generate business leads from Twitter. There are already people on Twitter looking for your service or product, but to convert them into customers you need to be actively searching for them on a daily basis. This article explains the benefits of using Twitter Search to generate new leads for your business.

 

So what is Twitter Search?

Twitter Search, in its simplest form, is the search bar at the top of your Twitter homepage which allows you to look for specific people, hashtags or companies.

The key to using Twitter Search as a sales tool, is to refine your basic search with the use of Search Operators. Search Operators are specific words or symbols which help to filter your results.

An example is adding the question mark symbol “?” to the end of your search to find a question or adding the operator “lang:en” to find tweets that are only written in English.

Without search operators you could easily spend all day on Twitter, sifting through hundreds of results without ever finding a genuine lead.

 

Top Tip: You can learn more about what specific Search Operators do and how to use them in our previous post “How to leverage your Twitter Search with Operators

 

What are the benefits of using it?

Once you know how to use Twitter Search and Search Operators effectively, it becomes a simple way to conduct market research, find news in your industry and most importantly, locate new customers and business leads.

Many people turn to Twitter to ask for recommendations or to find answers to a problem. It’s also one of the first places customers turn to complain about a service or product. By using Twitter Search effectively, you can monitor the things your customers are asking for and respond with a product or service offer. This is a great way to win customers and takes little effort on your part once you have the initial alerts setup.

For example, if you are a localised small business such as a hair salon in Hertfordshire, you could be generating new leads by monitoring the below search on a regular basis:

Hairdresser recommend near:”Hertfordshire” within:15km

Enter this search now in Twitter and you will see that there are hundreds of results already that could provide a Hertfordshire hair salon with qualified leads.

Similarly, if you are a PR agency you can easily monitor Twitter coverage for your clients by setting up an alert that looks like the below:

“modelsown” OR “models own” -@modelsown

By setting up a search that focuses on the brand keywords but excludes the brands own handle, you can filter the results and be sure to never miss a mention, or the chance to reward a brand advocate.

 

How can I use it?

Anyone can use Twitter Search manually but it can be time consuming and easy to forget! Twilert provides an easy to use dashboard which helps you to set up the search alerts that are going to generate leads for your business.

Once you have these setup, Twilert will send you the results in near-realtime, hourly, weekly or daily, prompting you to review the leads and qualify them. For our Pro and Agency accounts, we also provide a search history that you can refer back to if you need to find a previous tweet or monitor how many leads Twitter is generating for your business.

Start your free trial of Twilert today by clicking on the image below. Also keep an eye out for our next article on Twitter Search which will give you a template of Twitter Searches  you can use to begin generating leads instantly.

 

 

Twitter Monitoring with Twilert

Twitter Search Lead Generation Image

How to Optimise Your Twitter Search for Lead Generation

Twitter is a very powerful social media platform with a lot of potential. You can use it for more than just information sharing and customer service. It is the perfect tool for business development and finding new customers. A recent study by All Twitter found that 82% of all leads generated through social media platforms are referred from Twitter. Here’s how you can use Twilert to optimise your twitter search for lead generation:

 

Track Hashtags

Tracking Twitter hashtags gives you an idea of what topics are trending in your industry. It enables you to follow relevant conversations and identify potential clients and thought leaders. After you have listened for a while and got to know the participants’ conversational style and rules, you join in the discussion, share relevant information and establish yourself as a friendly expert. This is an ongoing process that requires time, but will pay off. Users will think of you in the situation of a need and will eventually turn into customers.

 

BUT: Don’t make the mistake to think it is enough to determine one relevant hashtag and rest on your laurels. Trends change quickly and you have to be flexible to keep up.

 

Don’t assume, test

When it comes to lead generation via social media people come up with various assumptions. Some are sure it doesn’t work for their business, others are certain they know exactly what potential customers want. The safest assumption is that all your assumptions are wrong. Instead, you should try and test. By now you know that Twilert enables you to search for more than just @mentions of your company name. Test different search operators and find the search terms that best suit your needs.

 

Optimise for Location

If you have determined trending industry topics and relevant search terms, you are ready for the next step: location based search. This is a key factor in the twitter lead generation process. The location filter can lead you to your exact target group.

 

Best practice example

Say, you’re a real estate agent in Bristol. You found out that the hashtag #estateagent is used by sellers rather than buyers. People who look for a new property seem to use #buyhome more often. Furthermore you learned that your twitter target audience uses the words ‘property’ and ‘to buy’ in their tweets. An effective twitter search query could look like this:

 

property “to buy” OR #buyhome near:”Bristol” within:30km

 

Find out what users Complain about and Ask for

You can also go one step further and add a tad more strategy to your twitter search. For example, you could search for users who are unhappy with the services of a competitor, e.g.

 

“ABC Real Estate” :( near:”Bristol” within:30km

 

Also, you could directly address users who have questions about properties, e.g.

 

search new house ? near:”Bristol” within:30km

 

would trigger results such as ‘My wife and I are searching for a new house in Bristol. Any tips?’. Et voilà, there’s your new business opportunity.

 

Save tweets with Potential for Future Business Opportunities

Your search results might contain relevant tweets that you can’t serve at this moment in time. However, you might feel this will change and want to store the result for future business. Our Twilert History helps you archive your search results online. That’s pretty handy, considering you don’t have to look through all your emails, but have them saved in one place.

 

You see, twitter search can be a successful lead generation method if used cleverly. Have you ever used Twilert to find new customers? We’d be happy to learn what measures proved effective for your business.

 

Lead Generation with Twitter Search and Twilert

social media monitoring

6 Tips for Using Twilert as a Social Media Monitoring Tool

Social Media Monitoring can be overwhelming. With more than 16 million posts every hour it’s crucial to find a way to filter those results that are relevant to you. Relevancy is key here, as you don’t want to waste precious time on insignificant chit-chat, but want to make the most of every mention. It doesn’t matter if you use Twilert to monitor for customer service, PR, user engagement, lead generation or market research, the following 6 tips can help you focus on the relevant factors of Twitter monitoring.

 

1. Know Your Objectives

Unfortunately there’s no recipe for what and who to listen to. This means it is essential to understand why you chose to monitor and what you want to achieve. If the reason is “because everyone does it” you are in trouble. Set clear goals, such as:

  • I want to monitor because I want to engage with my customers, providing world class customer service.
  • I want to join in conversations about my industry and identify opinion leaders.
  • I want to research wants and needs of potential new customers.
  • I want to monitor our latest advertising campaign and evaluate its impact.
  • I want to increase my credibility and establish myself as an expert in my field.
  • I want to include users in future product design.
  • Or all of the above. And more.

 

2. Choose the Right Pricing Plan for Your Needs

To make sure you get the most of Twilert, you should take advantage of our 15 day free trial and find out which plan best suits your needs. Test all of our features, request our advice and come to know what works for you and what doesn’t. We don’t want you to commit to something you are not happy with. All of our plans are pay-as-you-go and we welcome feedback and feature suggestions anytime.

 

3. Get Your Monitoring Set-up Right

Getting the set-up right is probably the most underrated and yet crucial stage in your monitoring process. Twilert is a powerful technological tool, but if you don’t pick the right search terms you won’t be able to tap it’s full potential. If your company is called “Delta Insurances”, a simple search for the keyword “Delta” will most certainly deliver a lot of irrelevant results. I recommend you take a good look at how twitter search operators can help you optimise your keyword search and boost the relevancy of your results.

 

4. Decide on the Frequency

How often do you need the data? Every 5 minutes, every hour or once a day? Define how often you want to check in, in order to best reach your goals. If you’re unsure, test – the data isn’t going anywhere. In fact it is stored online in your tweet history for you to access anytime.

 

5. Involve other Departments

Usually it is marketing and PR managers who are in charge of the company’s social media monitoring, which makes perfect sense. However, it’s worth sharing the gained insights with other departments, such as product management, business development, R&D and sales. I advise you to set up an information flow process to ensure the whole organisation benefits from your findings.

 

6. Take Your Time and Listen

Let’s say you started monitoring and identified opinion leaders. That’s a sound basis to start with, but don’t rush in and regret it afterwards. Take your time to observe and listen to the twitter community. It’s crucial to understand their culture and conversations, before you open your digital mouth.

 

You can get valuable insights, leads, relationships and data about your market from social media monitoring. But when the monitoring process is poorly aligned with the company’s objectives and actions, it can be frustrating. Defining goals, taking the time to get the set-up and search terms right, keeping focussed and listening to your target group will reduce frustration and lead to relevant twitter search results.

 

Twitter monitoring. Anytime. Anywhere