"social-media-monitoring" Posts

Marketing in the moment: the how and why of realtime monitoring

Real-time monitoring: How to do it and why it matters

Do you ever see a timely tweet from a competitor brand and think ‘why didn’t we do that?’. Or an angry request from a customer, made worse by a delayed response? These are just some of the reasons why real-time monitoring is becoming increasingly important for brands who use social platforms such as Twitter. With […]

How to build a social media listening plan for Twitter

How to Build a Social Media Listening Plan for Twitter

A recent study showed that one of the top reported reasons (63%) that people follow SMEs on Twitter is to show support for their business. Similarly, Twitter is often the first channel consumers turn to in order to vent frustration about a service or product. Unfortunately, due to the pace Twitter moves at, it can […]

social media monitoring

6 Tips for Using Twilert as a Social Media Monitoring Tool

Social Media Monitoring can be overwhelming. With more than 16 million posts every hour it’s crucial to find a way to filter those results that are relevant to you. Relevancy is key here, as you don’t want to waste precious time on insignificant chit-chat, but want to make the most of every mention. It doesn’t […]