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How to drive engagement with Twilert

With hundreds of social media channels now available, business users just don’t have the time or budget to apply due care and attention to each one. The importance of ROI is higher than ever and companies cannot afford to spend time on a channel that isn’t driving engagement for their brand.

Twilert is great for monitoring mentions and keyword searches on Twitter, but did you know you can also use it alongside engagement hacks to really drive customers towards your brand? See below for our simple, insider tips.

 

1. Learn from influencers

No one (ethically), gains a large Twitter following without good reason, so by listening to influencers in your field you can soon find inspiration and tips on how to increase your own following. You can easily track a certain user account by setting up Twilerts with the use of search operators such as from:user, to:user and mentioning @user . This will give you insight into particularly ‘active’ Twitter users in your industry and by tracking retweets and favourites you can see how ‘sticky’ their content actually is. Use the learnings to build your own campaign and you’ll soon be on your way to reaching a similar level of follower engagement.

 

2. Respond quickly

According to this study, 53% of Twitter users expect a response from a tweet to a brand within an hour. Twilert gives you the flexibility to choose how often or when you receive your Twilerts but it’s good to choose an hourly or ‘realtime’ alert for specific brand mentions. Even if the sentiment of some mentions is negative, a quick and efficient reply goes a long way to saving your relationship with that client and shows you are engaged with your customers.

 

3. Track competitors

Analysing competitor activity is a key part of your Twitter monitoring plan and Twilert can do this for you, saving time and energy that is best spent elsewhere. As well as creating alerts for username queries, as mentioned in point 1, this is where our sentiment analysis search tools come in really handy. By adding :) (positive) and :( (negative) symbols to a username search you can see what type of feedback your competitors are getting. Use this to leverage your own customer service skills and win loyalty – is there anyone you could help or give advice to?

 

4. Leverage search history

An important time-saving hack for raising engagement is to work out who the biggest influencers are in your network. Twilert saves your alert results, giving you a comprehensive overview of everyone who’s historically connected with your brand or mentioned related keywords. Look out for highly-engaged individuals who regularly share your content or refer you to other Twitter users. Categorise them into gold, silver or bronze customers and reward them or return the favour as often as their level of engagement merits.

 

5. Use unique keywords

With Twilert you can track keywords and hashtags, giving you instant access to the level of engagement you have had with a campaign. In this instance, the more unique you can make your hashtags the better. Twilert provides you with the option to exclude certain users or keywords from your results by adding the ‘-’ operator, but the more unique you can make your campaigns, the less effort it will take to refine your results. Commonly used hashtags such as ‘#BOGOFF’ and ‘#shoutout’’ are too generic and will pull hundreds of irrelevant results. A unique hashtag or keyword will stick in the mind of users and ensure that potential customers are referred to your brand and your brand only.

 

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How Small Businesses can benefit from Twitter

How Small Businesses can benefit from Twitter

Small and medium business owners often ask us how they can benefit from using twitter. To visualise the impact twitter can have on businesses, we’ve created an infographic and summarised this official twitter guide for you. Also the outcome of this twitter survey proves that efforts on twitter can lead to great business success.

 

1. Engage your twitter target audience

No matter if you are already active on twitter or not, people are already tweeting about you. Now it’s on you to decide whether you want to take part in the conversation, or let an opportunity pass by. Your benefits of joining twitter are:

 

a) Followers drive sales and recommendations

People are more likely to purchase from a small or medium sized enterprises after they interact with them on twitter (72%).

 

b) Followers feel an emotional connection to small and medium sized companies

63% of people who follow SME say they follow businesses to show their support and 85% say that they feel more connected to a business when following them.

 

c) Followers want to be in the know and offer feedback

73% of people who follow SME want to get updates on future products and 61 % want to interact with businesses, share ideas and get feedback.

 

d) Twitter helps you reach more customers

Twitter can help you find new customers and extend the reach of your messages. Also, it will help you build better and more lasting relationships.

 

But before you jump right in, you should know what people expect from you. Here’s what your followers want want to hear from you:

Why people follow businesses on Twitter

2. The small business advantage

Your business advantage consists of 3 magic words:

1. Mobile

2. Location

3. Realtime!

More than half of all twitter users access the social network from a mobile device and counting. This growing trend is a real opportunity for an SME, as you can monitor tweets and respond in a timely and helpful way. For example, if a user complains about the long wait at your competing restaurant around the corner, you can tweet back and offer them a table at your own place.

 

3. Respond, react & retweet

Your followers are some of your most interested customers and you should treat them accordingly. You benefit from the interaction as least as much as they do. The recipe to outstanding twitter customer service is to:

a) reply when somebody tweets about you

b) favourite and/or retweet positive messages

c) thank people for mentioning you

d) react to negative feedback immediately, and

e) surprise customers who did not tweet to you directly with a mention.

These actions will help you build strong relationships with your followers, turning them into loyal customers.

 

4. Connect with like-minded businesses

Connecting with businesses you admire speaks volumes about your company. It shows the twittersphere that you’re not only there to advertise your own business, but to truly network with peers and like-minded tweeters. It is also a good way to stay informed about the happenings in your industry and to establish yourself as a thought leader in the business.

 

5. Measure and increase your impact

To evaluate if you are successful consider the following indicators:

a) How many people are favoriting and retweeting your tweets?

b) How many people follow you?

c) How much traffic is coming from twitter to your website?

d) Create twitter-only promotions and see if people make use of them.

e) Ask your existing customers if they follow you on twitter. If yes, do they enjoy it?

Measuring and monitoring your twitter presence is essential and will help you develop more effective ways to engage your target group and eventually grow your business.

 

Tip! Twitter Ads – Promoted Tweets & Promoted Accounts – are now available for SMEs in the UK & Ireland.

 

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