"b2b-marketing" Posts

Marketing in the moment: the how and why of realtime monitoring

Real-time monitoring: How to do it and why it matters

Do you ever see a timely tweet from a competitor brand and think ‘why didn’t we do that?’. Or an angry request from a customer, made worse by a delayed response? These are just some of the reasons why real-time monitoring is becoming increasingly important for brands who use social platforms such as Twitter. With […]

how to use twitter in B2B marketing banner

How to: use Twitter in B2B marketing

Even if you’ve been using Twitter for a while, it’s still important to stay up to date with the latest developments and industry ‘best practises’. This is why Twitter Academy, a webinar hosted by the Twitter SME team, has proved extremely popular with the Twitter population. After the last webinar however, we noticed that even […]