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How PR Professionals Use Twilert

How PR professionals use Twilert

At Twilert, we’re lucky to have an extremely varied customer base, as like most apps, no one size fits all. This week, we decided to take a look at how Twilert helps those working within the PR industry.

 

Firstly, what is Twilert?

Twilert is a twitter monitoring tool which allows you to setup search alerts to track keywords, brand names, hashtags and any other mentions which are useful to a client’s business or your own. The results are then sent directly to your inbox, as often as you need to see them.

 

Why would someone working in PR need a Twilert account?

Twitter is an effective social channel for gaining coverage and monitoring news, but it can be extremely time consuming to keep track of every single tweet or mention. Most PR agencies work on various client accounts simultaneously, all of whom have different needs and social strategies.

Twilert provides an easy way to monitor Twitter coverage for clients, no matter how diverse their needs may be. The email alerts are perfect to show Twitter coverage gained and with our Pro and Agency accounts, the search history is saved for you to browse.

For in-house PRs, Twilert is ideal for monitoring a company’s twitter coverage and allows a smaller team to have perfect visibility and control over the brand’s online reputation.

Twilert can also be a key tool in crisis management, something every PR hopes will never happen, but prepares for anyway.

 

How could I use Twilert?

Twilert helps you to setup alerts that monitor when a Twitter user mentions your brand online. Twilert can also monitor hashtags, names or conversations surrounding your client – even when their handle hasn’t been tagged correctly.

Twilert also offers advanced search filters, allowing you to intuitively look for leads using the geolocation and language filters.This is a great way to gain new customers for your client and can often lead to a direct purchase or warm lead. Show me how.

 

Basic, Pro, Agency – Which account is most suitable for me?

 

Twilert Basic

The Twilert Basic subscription is a ‘lite’ model which allows up to 5 twitter searches and an unlimited number of email alerts, which can be sent daily or hourly. This is great for when you only work on a single client Twitter account or perhaps just your own.

 

Twilert Pro

Our Pro account is great for monitoring multiple Twitter users, keywords or hashtag campaigns as it allows up to 50 twitter searches and again, unlimited email alerts. Our Pro users receive alerts in realtime and also have access to a database where they can search for a previous mention or view the coverage to date.

 

Twilert Agency

The agency account is popular with both large and small PR agencies and has been built with them in mind.

When an agency is working on more than a few accounts, this can require a high number of searches and filters for each . Our Agency account allows users to have hundreds of individual searches and unlimited email alerts. It also allows each member of the team to have their own account, perfect for working on various projects or client accounts.

Our agency account also allows you to setup various emails groups and provides alerts in realtime.

 

How are other PR companies using Twilert?

One of our PR clients works with a luxury central-London Beauty Parlour that provides cutting-edge treatments not always available at a regular salon. By setting up searches for specific keywords and using the geolocation filtering feature, they have managed to find and recruit many new customers that were looking for a specific treatment they offer, within that area.

Another client used Twilert to monitor a hashtag for a launch party that received over 2000 Twitter mentions in one night. While everyone else was busy at the party, Twilert was busy collating this data for the client to read through post-event.

 

If you have any other questions about how to use Twilert in PR, please get in contact with us through our support address - we’d love to hear from you!

Similarly, you can tweet us @twilert and we’ll be sure to pick it straight up in our email search alert.

 

How to craft the perfect tweet image

How to Craft the Perfect Tweet

Twitter is the perfect platform for communicating and engaging with a global audience. With 200 million active users posting more than 400 million tweets a day, the opportunities for businesses and brands are colossal. The down side is that everyone knows this.

So, in order to stand out in a crowded market place, companies need to have a fresh and unique Twitter presence – this means crafting perfect tweets. Where to start? Well, here are some things you should bear in mind before you put finger to key…

 

Be engaging

Your tweets need to be noticed so think of them as a call to arms. The perfect tweet always begin with a question that will engage your audience. This gives them something to respond to but will also make them access the content of the tweet on a personal level. Ideally, this question should be relevant to their needs and related to a common issue that affects their lives on a daily basis.

Example:

How would you manage a social media crisis? Here’s how Twilert could help – http://t.co/t1fnfxsTp7

 

Be human

Give a real voice to your brand by adding personality to your tweets. Avoid corporate parlance and industry jargon. Don’t oversell or use tired sales clichés. Read the tweets of your followers and respond in a natural tone.

 

Be modest

Don’t pepper your tweets with too much hyperbole. Avoid statements that make you sound like you’re boasting (we’re the best/greatest/first… etc.). You might think you’re amazing, but essentially, this is something that your audience will decide.

 

Be concise

Save space. Everything can be simplified. Just because there’s room for 140 characters doesn’t mean you need to fill every one. A perfect tweet should be 100 characters and if you need to add a link use a tool such as bit.ly to ensure that it is only 20 characters. This leaves 20 character for your users to add a comment if they retweet your content.

 

Be relevant

Links should always relate to the content you have promised. Companies that try to hoodwink their followers into landing on an irrelevant site page will only increase their bouncerate. The perfect tweet should include hashtags where relevant, but choose them wisely and use a maximum of two. Ideally ones that generates traffic but are still relevant to your message.

 

Be accurate

It sounds obvious but read your tweet before you post! Does it make sense? Could it be written differently? Then, check for spelling and grammar errors – shoddy English suggests a shabby brand.

 

Be consistent

Twitter is a fast-moving space where posts are washed away in seconds. Your tweets need to consistently grab the attention of users and make them look out for you in future. Look through your own feed. What stands out and why? If you keep your company tone consistent throughout, you’ll grab the attention of your audience and begin to build familiarity.

 

And finally, relax. Forget the rules and be creative. Sometimes the perfect tweets are the spontaneous ones.

 

Create perfect tweets and monitor them with a free trial of Twilert through this link