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9 new things to try on Twitter this year

At Twilert, we love talking to other brands who rode the wave with us when Twitter was first created, back when the social channel was mainly a hangout for celebrities and their fans. Twitter has since evolved, to prove itself as an established social media platform for SMEs and the biggest challenge Marketing Managers now face, is how to be seen and heard above the competition.

If you’re looking for some new ways to freshen up your brand’s feed, check out our 9 new things to try on Twitter this year:

 

1. Start a debate

Twitter is the perfect place to create a debate on a subject you are passionate about. Decide on the theme of the topic, a related hashtag and reach out to four or five key influencers who you think might be interested in taking part. Once you’ve set your time and date, publicise the debate hashtag and let twitter search do the rest.

 

2. Join a Twitterchat

A Twitterchat is an interactive conversation where users meet on Twitter at a predetermined time to discuss a specific topic or area. Twitterchats are tracked through a specific hashtag which, as the moderator, you can choose. Twitterchats have been happening for a while now and are a great way to network with new contacts, share expertise and divulge the people behind your brand. Some examples of twitter chats to get you started can be found through this link.

 

3. Go behind the scenes

What better way to help your followers feel an affinity with your brand than to take them behind the scenes into the heart of your business? Don’t be afraid to tweet office pics, an insight into your team’s latest charity initiative or a short video . Users are more likely to buy from brands they feel a personal affiliation with, and taking them behind the scenes of your twitter account is a great way to make this connection.

 

4. Organise a Tweetup

If you’re a regular Twitter user it’s likely that there are people you converse with regularly but who you haven’t yet met in person. There’s not much that can beat the power of a face-to-face meetup so work out when you’ll next be in the same area and organise to go for a coffee. Chances are, if you like the advice and content they provide on Twitter, this will translate in person.

 

5. Tell a story

The best social media managers know how to combine different channels to enhance their overall social media storytelling. Use sites such as Storify which allow you to easily pull in tweets and mentions to create a story of your product launch or your company’s development over the past 6 months. It will give you a nice memoir to look back on, while also creating an engaging story about your brand.

 

6. Bring your offline, online

So many companies miss out on the great opportunities that occur when a brand knows how to engage the offline world on its online channels. Try some newsjacking by asking your followers what they think of a breaking story affecting your industry. Hold a round table discussion and double the number of attendees by asking followers to tweet in their questions or opinions, then record and tweet a short video in response.

 

7. Pay it forward

Twitter users are some of your biggest brand advocates and you should always reward these followers where you can. Make it your aim to connect at least three times a week by either sharing content you think is particularly interesting, telling someone how much you loved their article or simply by doing a shout out to help an account you like to get discovered.

 

8. Have an account takeover

An account takeover doesn’t necessarily have to involve a celebrity. It can be just as fun to hand over the reins to someone in your organisation who may be more “behind the scenes” than your usual social media manager. Predefine the time the takeover will happen and allow them to tweet insights into their working day as well as answering questions from your customers about their role.

 

9. Organise a charity effort

There’s nothing that brings the twitter community together quite like a charity effort and Twitter is the perfect channel where clients can feel involved without a huge commitment of time or resource. Why not organise a “Christmas Jumper” or fancy dress day and tell clients you will donate £1 for every picture they tweet in, or have a charity bake sale and ask your followers to vote on photos of the best entries.

 

Keep track of your Twitter efforts by signing up to a free trial

The power of twitter monitoring

The Power of Twitter Monitoring

During our constant research for Twitter tips & tricks we very often come across stunning statistics that show the impact of Twitter and Twitter monitoring on businesses. The facts and numbers fascinate us and we love sharing them with you. If you follow our blog, twitter and facebook account, you might have noticed that :).

 

This time we decided to do this in a more fun way and created our very first infographic. Enjoy and share, if you like it!

[Infographic] The Power of Twitter Monitoring

 

Our Infographic on Your Blog

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<a target=”_blank” title=”The Power of Twitter Monitoring by Twilert [Infographic]” href=”http://blog.twilert.com/2013/12/power-twitter-monitoring/”><img src=”http://blog.twilert.com/wp-content/uploads/2013/11/Twilert-Infographic.png” title=”The Power of Twitter Monitoring by Twilert [Infographic]” alt=”The Power of Twitter Monitoring by Twilert [Infographic]” border=”0″ /><br />Infographic</a> by <a target=”blank” href=”http://www.twilert.com/”>Twilert</a>

How Small Businesses can benefit from Twitter

How Small Businesses can benefit from Twitter

Small and medium business owners often ask us how they can benefit from using twitter. To visualise the impact twitter can have on businesses, we’ve created an infographic and summarised this official twitter guide for you. Also the outcome of this twitter survey proves that efforts on twitter can lead to great business success.

 

1. Engage your twitter target audience

No matter if you are already active on twitter or not, people are already tweeting about you. Now it’s on you to decide whether you want to take part in the conversation, or let an opportunity pass by. Your benefits of joining twitter are:

 

a) Followers drive sales and recommendations

People are more likely to purchase from a small or medium sized enterprises after they interact with them on twitter (72%).

 

b) Followers feel an emotional connection to small and medium sized companies

63% of people who follow SME say they follow businesses to show their support and 85% say that they feel more connected to a business when following them.

 

c) Followers want to be in the know and offer feedback

73% of people who follow SME want to get updates on future products and 61 % want to interact with businesses, share ideas and get feedback.

 

d) Twitter helps you reach more customers

Twitter can help you find new customers and extend the reach of your messages. Also, it will help you build better and more lasting relationships.

 

But before you jump right in, you should know what people expect from you. Here’s what your followers want want to hear from you:

Why people follow businesses on Twitter

2. The small business advantage

Your business advantage consists of 3 magic words:

1. Mobile

2. Location

3. Realtime!

More than half of all twitter users access the social network from a mobile device and counting. This growing trend is a real opportunity for an SME, as you can monitor tweets and respond in a timely and helpful way. For example, if a user complains about the long wait at your competing restaurant around the corner, you can tweet back and offer them a table at your own place.

 

3. Respond, react & retweet

Your followers are some of your most interested customers and you should treat them accordingly. You benefit from the interaction as least as much as they do. The recipe to outstanding twitter customer service is to:

a) reply when somebody tweets about you

b) favourite and/or retweet positive messages

c) thank people for mentioning you

d) react to negative feedback immediately, and

e) surprise customers who did not tweet to you directly with a mention.

These actions will help you build strong relationships with your followers, turning them into loyal customers.

 

4. Connect with like-minded businesses

Connecting with businesses you admire speaks volumes about your company. It shows the twittersphere that you’re not only there to advertise your own business, but to truly network with peers and like-minded tweeters. It is also a good way to stay informed about the happenings in your industry and to establish yourself as a thought leader in the business.

 

5. Measure and increase your impact

To evaluate if you are successful consider the following indicators:

a) How many people are favoriting and retweeting your tweets?

b) How many people follow you?

c) How much traffic is coming from twitter to your website?

d) Create twitter-only promotions and see if people make use of them.

e) Ask your existing customers if they follow you on twitter. If yes, do they enjoy it?

Measuring and monitoring your twitter presence is essential and will help you develop more effective ways to engage your target group and eventually grow your business.

 

Tip! Twitter Ads – Promoted Tweets & Promoted Accounts – are now available for SMEs in the UK & Ireland.

 

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